Hi, I’m irina kay
brand strategist and creative director
With over 10 years experience in multiple creative fields as a creative brand specialist, I use all my knowledge to help people build their authentic brand, that resonates with their core values.
I worked as a creative director, visual merchandising manager, social media manager and photographer and I added all the learnings of my journey into programs and consultations.
One of my biggest achievements was building a manual for an international garments company, which was implemented in all the cities that had physical stores. The manual contained visual directions for the new collection, color palette rules, strategy and visual merchandising.
It’s perfectly fine if you are an introvert, if you feel stuck, or anything that might hold you back. I am here to empower you in finding the best strategy that can work for your personality, and also transpose this into your super-brand!
My Approach
I am a restless creator. My inspiration comes from a permanent introspection, psychological analysis, together with people’s stories, but mostly when travelling and discovering new cultures. I was involved in the creation of various projects working as a photographer, creative director and personal branding architect. Even model sometimes :)
Favorite quote: “To live a creative life, we must lose our fear of being wrong.”
Passion
I discovered photography when I was only 16 and won first and second place during photography contests, had my own exhibition, and my ideas were used in multiple online&offline campaigns by various brands.
VISION
Working in advertising for several years helped me gain the experience and vision to create personal branding for individuals, but I also help business owners with a fresh start or a new direction.